Every player deserves the best entertainment experience. It’s time to level up the MENA games experience

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TIME IS OUR MOST
IMPORTANT COMMODITY.

Like an hourglass filled to the brim, every grain of sand is a moment worthy of care and consideration. At Sandsoft Games, we value your time and we are driven, motivated and inspired to deliver entertainment experiences worth every grain of sand.

Sandsoft Games brings together a multicultural team who speak the same language as their players and can provide a deep rooted knowledge of the MENA video games market.
From international publishing and development talent to a series of services from UA to retail, Sandsoft Games combines everything under one roof ensuring no time is lost in bringing your game to market and our players spend time playing the games they love.

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Services

Sandsoft Games offers full multiplatform publishing services, internal developers and a multicultural team who speak the language.

Sandsoft Games is funded by Ajlan & Bros one of the largest private sector companies in MENA. This partnership provides Sandsoft Games with unrivalled access to a diverse infrastructure.

Publishing

World-class publishing services including localization, product optimization and culturalization, marketing and customer support.

Development

In-house developers, ensuring developers speak to developers in their language, speeding up production while also ensuring a high standard of quality for games.

Culturalization

We don’t just localize we culturalize. From game design to artwork, even down to the intricacies of inside jokes.

Marketing

On-the-ground support leveraging our deep experience of GCC and MENA marketing channels maximising user acquisition.

Event Management

Events platform with global expertise in developing the biggest esports events.

Retail

A vast, tried-and-true distribution network for gaming hardware and packaged games.

Payment Gateways

Enablement of digital & mobile payments in MENA as a payment solution provider.

Cloud Infrastructure

Local data centers in development in partnership with one of the top cloud providers in the world.

Team

Sandsoft was formed by industry leaders from international video games publishers and local talent with the core ambition to help develop the gaming ecosystem across MENA, modernise the region and to take MENA from an emerging market to a global market leader.

Sandsoft has offices in Saudi Arabia, United Arab Emirates and China and also offers work from home opportunities. Sandsoft is looking for talented individuals who share the same drive and vision. With rapid growth plans the team are recruiting for a number of roles.

If you are interested in joining please send your CV to hello@sandsoftpublishing.com

There’s no time to lose.

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News

All the latest news, announcements and blog posts. Find out more about Sandsoft Games here.

Sandsoft Games in Saudi Arabia will make games for Middle Eastern players

08/06/2020

Sandsoft Games is announcing that it has opened a video game studio in Saudi Arabia to make games for Middle Eastern players.

Read on VentureBeat.com

Sandsoft Games sets sights on MENA

08/06/2020

CEO Mo Fadl discusses the new publisher's strategy around bringing games to -- and creating original titles for -- the Middle East and North Africa

Read More on Gamesindustry.biz

Launch press release

08/06/2020

Former Riot Games and Wargaming executive, Mo Fadl, will lead the charge as CEO alongside billion dollar Ajlan & Bros who will provide access to the MENA ecosystem including retail, payment gateways and cloud infrastructure...

Read More

Welcome readers.

08/06/2020

Hello and welcome to our first ever blog.
Here’s where you’ll find the latest news on all things Sandsoft Games; from product and service updates to news, announcements and company milestones.
Let's get to it, let's talk about us...

Read More
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